Digitalization is one of the key factors that contribute to a company’s growth. It is actually more than the removing of conventional paper and employing computers to log data – it is actually about building a new way of doing business that focuses on client satisfaction, internal communication, and the circulation details. It is about being better, gaining presence over organization spend and making decisions with correct numbers, and connecting your entire team into a common mission that drives international growth.

It is just a dynamic process that improvements the ways companies create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms should be constantly mindful of digitalization’s impact on their BMs and the bordering business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical data were gathered from 12 interviewees employed in two distinctive industries, automotive and advertising. Due to the fact that both equally industries are seen as a different organization models, this kind of research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.

The selection interviews revealed that in the media sector, the impact of digitalization was felt most clearly with regards to value creation and worth capture aspects. This was largely due to the fact that the news flash industry locations strong focus on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.

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